You don't have to choose between protecting the hair color you love and addressing your hair care needs. Your beautiful blonde hair can also become brassy. Elevate your hair care routine with EverPure Sulfate Free Purple Shampoo & Conditioner, which contains Hibiscus and Purple Dye to neutralize brassy yellow and orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes, and silver hair.

Color-treated hair requires special care, and our formulas are particularly gentle on color-treated hair. EverPure products are 100% sulfate-free, paraben-free, and free of harsh salts, with no animal-derived ingredients or by-products. The formula is also vegan and has not been tested on animals.

The Toning Sulfate Free Shampoo helps maintain your perfect blonde by hydrating and neutralizing brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair. The Hydrating Shampoo Formula, infused with Hibiscus and Purple Dye, tones brassy hair and leaves it deeply moisturized.

For best results, use the EverPure Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather the purple shampoo into wet hair and leave it in for up to 2 minutes, then follow with the purple conditioner.

EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens, and harsh salts. They are always color-caring and powered by science. L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

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