Pura, a brand founded by parents for parents, has created a remarkable wipe that can safely clean up big messes without compromising the planet. Soft and strong, their 100% plastic-free wipes contain 99% water and aloe vera, made from certified sustainably sourced biodegradable plant-fibers. Fragrance-free, EWG Verified, and Allergy UK certified, these wipes are kind to babies and their world.

Pura's journey didn't begin in a corporate boardroom, but rather in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded with the mission of making clean, safe, and planet-friendly products accessible to all. As a Carbon Neutral business and a certified B-Corp, Pura is committed to using its platform for good.

GOOD FOR BABIES: Pura's soft and gentle wipes are EWG Verified and Allergy UK certified, formulated with 99% water and organic aloe vera. Crafted without fragrance, alcohol, parabens, or chlorine, they are hypoallergenic and pH-balanced, making them perfect for newborns, toddlers, and those with sensitive or eczema-prone skin. Totally Chlorine Free.

GOOD FOR THE PLANET: Sustainably manufactured in the UK to the highest standards, Pura's wipes are made from biodegradable plant fibers sourced from FSC-certified sustainable sources. They are 100% plastic-free, certified Vegan, and cruelty-free. Pura uses a soft resealable lid to minimize plastic content and keep the wipes fresh, while their packaging is entirely recyclable.

TOUGH YET GENTLE: Larger than typical wipes and with just the right amount of moisture, Pura's wipes are exceptional at tackling the biggest of messes, yet gentle on both skin and the planet.

TRUSTED BY PARENTS: Made in the UK to the highest standards, Pura wipes have won multiple awards, voted for by real parents.

USING BUSINESS FOR GOOD: As a certified B-Corp and a Carbon Neutral business, Pura is committed to leveraging its operations to create a positive impact on the world.

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